Pure Luxury with Jessica Stockman - Why Dream Homes Have Become a Matter of the Heart

From actress to real estate entrepreneur: Jessica Stockmann reveals why dream homes have become a matter of the heart for her.

When she cruises along the Côte d'Azur in a convertible it's pure freedom. But at the same time it's work: Jessica Stockmann, who once made a name for herself as an actress and TV host, is since more than a decade  successful in the luxury real estate business and always on the lookout for interesting properties. Today, she lives alternately on the Côte d'Azur in Hamburg and Berlin.

How can we imagine your job exactly?

It all starts with me looking for properties in prime locations that are in need of renovation. Over the last 20 years, I've become a bit of a truffle pig. (laughs) As soon as I've found what I'm looking for, the planning starts, then the renovation - and finally the furnishing.

Where do you find the furniture and home accessories you use to furnish the houses?

My daughters and I love to travel, and we look for special pieces at antique fairs, flea markets and auctions. For example, we found a vintage barber chair in New York, an antique mirror in Venice and Lalique vases in Antwerp. Luckily, we almost always have the same taste. Beforehand, my daughter Nisha who studied interior design creates a mood board so we know what we're looking for. Nisha accompanies the creative process and I focus on financing and property management.

Reality series like "Selling Sunset," which focus on luxury real estate, are currently attaining huge success. Why do you think that is?

Because the viewer feels like they are getting a glimpse into the life of high society. They are taken on tours and have a supposedly exclusive view through the keyhole. Those show formats have a high entertainment value but the viewer also gets good ideas about what his own dream house could look like.

How much do such shows have to do with reality?

Not much. Reality looks very different in the top league of the super-rich, but we'll probably never get to see that on TV. I can hardly imagine that Elon Musk, Jeff Bezos or Bill Gates would have filming done at their homes.

Your own dream house is walking distance from the border of Monaco and is called “Villa Monaco". It’s an exclusive luxury hideaway that is often rented especially by famous celebrities. What do your guests appreciate the most?

I think it’s a mix. Of course one of the main reasons is that you can see the sea from every room. The stunning views over the blue Côte d’Azur. That's how you wake up everyday in a good mood and as for the furnishings, it's a mix of designer furniture and art deco antiques. Each piece shares its own story. Villa Monaco  has a very elegant and classy look and is not too opulent. It’s a home and not simply a house.

Mediocre or ordinary villas are probably not your thing?

No, I'm always looking for something special - that rare jewel that I can awaken from its slumber.

Together with your daughter Nisha you are also hosting a very successful German podcast called "Homestory". How did you come up with the idea?

We are often invited to homes of our celebrity friends and many of them have stunning homes that were not shown in the media. Of course we respect their privacy and don’t make photos of their homes but they allow us to talk about their homes. 

Why the Homestory Podcast? Do you think you can learn a lot about a person from their home?

A very clear YES! That’s why the podcast. Questions about the home and how the guests design their living spaces. When I take a peek into someone’s private space, questions automatically arise in my mind.

In every corner, every drawer and every closet, there are items that tell stories and say a lot about how we live. Where do we come from? What gives us comfort? What do we value most? And what do we dream about

How did you grow up yourself?

I lived with my parents in London, Rotterdam, Athens and France, sometimes in houses and sometimes in apartments. How big the house was was never important to me as a child, the main thing was that the family was together and we had fun. My parents were great hosts, the house was always full of guests. It's the same with me and my daughters now. As long as I get to have my family and my favourite people around me, I am privileged and grateful. That, to me, is pure luxury.

You worked as an actress for a long time. Do you sometimes miss that today?

No, because I'm now a producer, director and actress all in one - but not in film, but in my real estate projects. I have created new theater stages for myself with my construction sites, which I direct. I was never afraid of responsibilities and I enjoy the privilege that I can make my own decisions. And what can I say? I love it!

Villa Monaco is a Club Vivanova Platinum Partner

An Interview with Jessica and Nisha Stockmann of Villa Monaco - Why Always Sons and Not Daughters?

Club Vivanova Interviews Jessica and Nisha Stockmann - Why Always Sons and Not Daughters?

Jessica, you founded and run a company together with your daughter. What is special for you about working together with your daughter?
I can have a very honest exchange with my daughter. Nisha has her incredibly good taste and her very own ideas and of course I have mine, but we cross-fertilise each other and don't slow each other down. Not only did she study architecture and spatial design, she also grew up in several countries and cultures and therefore thinks very internationally and is part of the new, young generation, the generation Z that values completely different things. 

Nisha, you work with your mother. A good feeling?
So far, yes! But if things were to change, we would find a way. I learned from my mother that there are always solutions, so I have no fears that we could clash professionally. Our recipe for peaceful and successful coexistence is communication, and that has always been a top priority in the Stockmann family.

Did you have to set up rules in advance, along the lines of separating private and business matters?
We don't need any new rules. My mother always had a lot of respect for the younger generation and therefore took me into the team on an equal footing. She often tells me that she can learn a lot from me. I studied spatial design and my mother is more of a self-made woman. So we complement each other very well and are not in competition with each other. 

Many young women have little desire to keep close ties to their parents even after their education. What is different with you?
My grandmother was super close with my great-grandmother, my mother was inseparable with her mother, that somehow seems to run through the family and I am super happy that it is so.

Jessica, your company is called Stockmann. Why not Stockmann & Daughters?
I thought long and hard about calling us Stockmann & Daughters, but I didn't want to put pressure on my two daughters to work with me one day. My big daughter Nisha decided on her own, but my little daughter Nicita is only 18 and started university. She is studying Media & communication management.

She should be free to decide where her career path might take her. In our projects, we run under Stockmann³ because we see the cubic metre and thus the whole space and not just the square metre. And the 3 actually also stands for 3 generations. Our desire is to create spaces in which three generations also feel comfortable. 

It is noticeable that there are hardly any companies that have a "& Daughters" in their name instead of the familiar "& Sons". Do you have an explanation for this?
There are certainly historical reasons for this. Daughters did not enter the workforce in the past and even fewer took over family businesses. In the past, a woman was responsible for the household and the children, not for the company. In 1920, women were not even allowed to study in Germany and 100 years later, a minority of companies are still run by women.

To set an example, I would actually have to call my company Stockmann & Töchter, but that would create immense pressure on my girls. And what will we do when a grandson comes into the house? The poor boy might need his place too (laughs).

What drives you in your joint activities?
(Jessica) - Above all, we enjoy our projects and divide our tasks very well. Of course, there is a moment in every project when you feel like throwing everything away, but we like to take responsibility, a virtue that is often dying out, so once we start a project, we see it through to the end. Only when there is a bouquet of flowers on the table and at least one candle burning is the project ready to move in.

Jessica, you are still known above all for your acting and your moderations. How did you get into real estate?
After 15 very successful years in show business, I became a mother and a short time later I was a completely unplanned single parent. I was looking for a solution that would allow me to be a mother and earn money to give my daughters and me a good life with the best education. I was looking for a new challenge that would allow me to travel less and, above all, spend more time with my children.
The construction industry seemed more mother-friendly than the TV industry, which involves many night shoots and long journeys. Not knowing that as a woman I was entering a total male domain, I took out very large loans and began to buy and renovate properties with the corresponding risk. My business studies helped me with the calculations, and my father was and still is my great advisor. I wanted to create, but no longer in front of the camera and created new stages for myself with my building sites, which I now directed. All of a sudden I was producer, director and actor in one, but on the construction site. 

What qualifications did you have to acquire to be successful in the luxury real estate segment?
(Jessica) - I constantly and always have my eyes open. In every restaurant, hotel or airport - I look everywhere to see which materials have been processed and how. In the luxury segment, it's all about quality that lasts 100 years. But we also have to know exactly what is "in" and trendy at the moment. Of course, working with Nisha is worth its weight in gold. She knows exactly what the young target group wants. I, on the other hand, know what the 30-70-year-old customers value. The best thing is to come up with something that doesn't yet exist. Customers pay more for luxury than for standard, but their demands are disproportionately high. Just "chic" is not enough. It has to be sustainable, elegant, modern and yet traditional with various design highlights. 

And do you like to take risks professionally?
Of course, I would prefer a safe business without risk, but that's hardly possible. Every success requires courage, but my investments have never really felt courageous to me because I was so sure I was doing the right thing. In retrospect, I often realised how brave I was. 

Nisha, you started studying architecture with the specific focus of working together with your mother?
No, to be honest, that's how it turned out. Even as a 6-year-old, I preferred building entire cities and hotels with Lego to playing with dolls. My mother often tried to make me like Barbie, but to no avail. All I ever wanted to do was build. During my studies I made various plans, sketches and mood boards for my mother. At some point she started handing me the Excel spreadsheets and said: "Since you're not studying business, I'll explain to you on the basis of our real estate how it looks with the somewhat boring, uncreative things, because just being creative is often not enough to understand the context". Before I knew it, I was helping her prepare the tax returns. My mother cleverly offloaded that onto me - (laughs).

What makes a nice property for both of you?
(Jessica) - Location is important and the property or plot has to feel good from the start, no matter what condition it is in. Our goal is that you feel so comfortable in the finished property that you don't want to leave it rain or shine. Accordingly, we build, renovate and design.

How do you proceed when you find a property that is exciting for you?
(Jessica) - The most difficult thing is "finding". We search daily, keep our ears open and work with various estate agents. Somehow it's just like with interpersonal relationships. They don't just lie around on the street. But when it "clicks", everything often happens very quickly. When we fall in love with a property, everything happens at breakneck speed. We try to look at the property several times, and film and photograph it, in order to later highlight the advantages and resolve the disadvantages.
Then we get a surveyor, and after that comes the loan. Once that's in place, we go to the notary and as soon as we're registered in the land register, we tear out the first walls and the fun begins (both laugh).

Jessica Stockmann is the owner of Villa Monaco - a Club Vivanova Platinum Partner

Vivanova People - An Interview with the Creator of Villa Monaco and Serial Entrepreneur Jessica Stockmann and Daughter Nisha Stockmann

Both Jessica and Nisha Stockmann are incredible women, bound by blood and the strong belief in working hard to achieve greatness. Our Platinum Partner Villa Monaco is the Principality’s neighbour and the brainchild of Jessica Stockmann, a rare property of 4,000 sqm overlooking the Mediterranean Sea. Club Vivanova interviews both Jessica and Nisha to find out more about the passion and drive behind their success.

Jessica Stockmann - could you describe why and how you created and developed Villa Monaco.
Originally I built the Villa for myself meaning my children and my parents and my friends. I wanted to create a holiday hideaway where 3 generations get together, feel at home and spend quality time together. We celebrated many parties and had so many friends staying with us. Constantly a full house but with good vibes only. More and more often I was asked if I could rent Villa Monaco for special occasions or to my celebrity friends who wanted to hide from the paparazzi and just feel good energy and the vibes at our home and that was the beginning of Villa Monaco as 5* luxury hideaway.

Tell us something about you and the motivation behind your successful career.
When I am motivated to create something special, nothing can stop me. I am full of ideas and enjoy the creative ride and am blessed that I am not scared to take risks. If you believe in something then it doesn’t feel risky it only feels right. And if the willpower is big enough then a week of 72 hours of work does not feel wrong. On the contrary, it makes you feel better and you gloom like a flower who suddenly got more sun and more fertilizer than ever before.

What would you suggest to a young woman planning an international career, some tips and advice.
Think outside of the box. Listen to your heart and your soul. Keep your eyes open and use every chance you can get to learn and make experiences. Something you would like to create for your own is not only for you. Also, other people will appreciate it one day and want to have it too but they were maybe not as brave as you are. Being international does not only mean speaking many languages, it also means keeping your eyes and ears open and understand different cultures and traditions and the needs or dreams and wishes people have. Whenever you create something that people need or want then you are on the right track.

What were the challenges you had to face while developing as a female entrepreneur?
Being a woman in a man's world like the real estate business was not easy in the beginning but I also think that it’s easier for a woman to sell dreams than for a man. If you are authentic as a woman and don’t try to behave and act or sell a project as a man would do, you will find your clients easily if you don’t try to pretend to be someone else. Fortunately, in the luxury segment, I believe it’s a plus to be a woman. Women were always known to fall in love with very special jewels. Looking back the past centuries the history taught us that the most extraordinary diamond jewels were made for women and not for men. A luxury real estate is a jewel and who could create and sell it better than a woman?

What goals do you have for the future?
I want to learn from the new generation. I have experience and in some ways „know-how“ but the new technology opens so many doors. I am not afraid of those doors, they fascinate me. I always ask my children what is important for them and I realize they have different interests than I had when I was in my twenties. But I love the way they think and I would never say „leave me alone with your ideas“. The values are still the same, they don’t change, but our life has changed due to the internet, global warming etc. It’s constantly a challenge to stay happy and we can only do so if we listen to the very young and the very old population. In the end, we all live together on this planet. We only need to find a way that we can all live together happily. I believe in traditional ways but I also believe that the future has so much to offer for all of us.

Give us a quote by yourself to put in the article.
Creating a home, a castle, a real hideaway which you never want to leave - that’s real luxury and that’s our goal. I don't measure myself against others, I just want to outdo myself and keep getting better with each property I create.

Nisha Stockmann - briefly tell us about yourself and your career.
When I was six I started to get on my mum's nerves because I always wanted her to take me to her construction sites. Seeing the process of creating a castle made me feel like a princess walking into a wonderland. When I got older I realized that it’s always a team effort. I loved watching people working hand in hand. And new ideas were created. I once said to my mum: „imagine a TV would be hidden like a treasure and no parent would know that there is a TV in the kid's room“. And you know what my mum did? She built a hidden TV in the ceiling that comes out of the ceiling with an electric remote. It looked like a James Bond movie. And that was the moment where I realized: Everything is possible. You only need to know your desires and dreams and then you can make them happen and that’s what made me decide at a very young age that I wanted to become an architect and designer.

How are you inspired by your mother?
My mum never tried to convince me to go into real estate but she constantly told me to open my eyes and be aware of how to spend my time. She said if you enjoy playing the piano for 10 hours a day then go for it and become a professional piano player. The most important thing is to find something you enjoy-a real passion. Luckily I developed a similar passion as my mum. Being creative but as a new generation. In my generation, we think more about sustainability and what is necessary. It’s not only a trend to look at in the future. It fascinates me what is possible when it comes to sustainable building and at the same time focusing on new designs and technology.

What are your aspirations for the future?
I want to create something that is still usable and modern and up to date even 50 years from now. I know it’s a very high goal but as I learned „nothing is impossible if you believe in it“.

Villa Monaco
9 Chemin des Eucalyptus
06320 Cap d’Ail
+33 680 864 109
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Interviewed by Aakash Damani
International University of Monaco