Billionaire by F1 legend Flavio Briatore Launches Unparalleled Luxury Dining this December in St. Moritz

Billionaire by F1 legend Flavio Briatore Launches Unparalleled Luxury Dining this December in St. Moritz. Grand Hotel des Bains Kempinski to Bring the Extravagance of Billionaire to St. Moritz – The Ultimate Dinner Show & Club Experience

St. Moritz, Switzerland, 10 October.  – Prepare for an unparalleled luxury dining and show experience as Billionaire, the iconic brand founded by F1 legend Flavio Briatore, arrives in the heart of the Swiss Alps. On December 6th, Billionaire St. Moritz will debut for the first time at the prestigious Grand Hotel des Bains Kempinski. Guests can expect an unforgettable blend of exquisite cuisine, extraordinary performances and opulent surroundings, setting a new standard for indulgence in St. Moritz.

Billionaire St. Moritz is set to ignite the nightlife scene of the iconic resort town by offering a gastronomic adventure paired with electrifying entertainment. Guests will embark on a unique, multi-dimensional journey where the show is at the heart of the experience. Scouting the globe for world-class performers, singers and dancers, Billionaire St. Moritz promises an unparalleled spectacle that redefines grown-up hedonism by captivating guests with its exceptional talent and creativity.

The ultimate Dinner Show will be complemented by an after-party club experience, featuring renowned DJs and artists, solidifying Billionaire’s status as the premier destination for nightlife enthusiasts in St. Moritz.

A Theatrical Dining Experience with Italian and New Asian Flair

At Billionaire, the culinary experience is crafted to delight even the most discerning palates, combining elegance with a theatrical touch. Celebrated Billionaire Group Chef Batuhan Piatti presents a distinctive à la carte menus that embodies the brand’s Italian heritage and innovative New Asian cuisine. Guests can indulge in sophisticated Italian dishes like homemade pasta and signature exquisite seafood, alongside contemporary Asian creations such as Wagyu beef tacos, Steamed buns and a top-quality Sushi and Sashimi selection, ensuring a memorable and superlative dining experience.

The Ultimate Dinner Show : A Dazzling Fusion and Visionary Spectacle

Billionaire St. Moritz is proud to present an extraordinary show, masterfully directed by renowned Artistic Director Irma Di Paola. This one-of-a-kind production brings together a dazzling fusion of skillful dancers talented singers and award-winning artists, creating an unforgettable fusion of music, special acts and dancing. Elevating the performance to new heights, the show features the most advanced and innovative laser effects, immersing the audience in a mesmerizing blend of light and artistry. With Irma Di Paola’s visionary direction, this show promises to be an exhilarating spectacle of world-class entertainment, staged inside one of the most iconic venues of St. Moritz’s, the Grand Hotel des Bains Kempinski.

A Night to Remember: The Ultimate Dinner Show & Club Experience Destination

Each evening at Billionaire St. Moritz will be as unexpected as it is unforgettable. Guests will enjoy captivating performances alongside an exquisite dining experience, culminating in a club experience that ensures unforgettable memories.

OPEN EVERY NIGHT FROM  6 DECEMBER 2025
Billionaire St Moritz, Via Mezdi 27 Sankt Moritz, GR 7500 Switzerland

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A Partner Portrait - Flavio Briatore - the Creator of Genuine Luxury Experiences

When we think of Flavio Briatore, we think of a career filled with accomplishments spanning from fashion to Formula 1, entertainment to hospitality, and much more..

His vision, tenacity, and exceptional leadership abilities have made him a global brand. Julius Caesar's famous saying "Vieni, vidi, vici" (I came, I saw, I conquered) aptly encapsulates Briatore's entrepreneurial career. His empire developed in the field of Luxury Dining and Hospitality demonstrates his winning modus operandi of conceiving and bringing his outstanding ventures to fruition. This is how his vision in the world of eating has led his firm to cement the distinguished success of big brands that are present not only in Monaco, where he resides, but globally. The Majestas Group has four renowned culinary and gourmet restaurants in Monaco: Cipriani, Twiga, Crazy Pizza, and Cova. Four very diverse worlds, yet all built and governed by a single common thread: excellence. Catering treasures that we can't wait to discover more about.

COVA

In collaboration with Briatore, this ancient Milanese company, which has been in business for more than two centuries, has built a café in the heart of Monte Carlo. Cova in Monte Carlo is a real modern recreation of the mood that has distinguished the Cova style across the world since 1817. It is elegantly equipped and completed with polished brass metal components where blue stands out, contributing to the environment's elegance. Relaxing on one of the city's most famous streets is ideal at any time of year. In addition, Cova has opened in Larvotto near the beach in one of the most exclusive buildings in the whole Principality, the Palais de la Plage.

CRAZY PIZZA

An original concept that mixes elegance and levity in a very stunning atmosphere. Crazy Pizza, which debuted at Porto Cervo's Billionaire in 2018, has expanded to Monte Carlo, where it now has a beachside position with an outdoor patio in the quaint and quirky Port Hercules, the harbour district. The well-deserved success may be attributed to the finest quality components, which include yeast-free fresh vine tomatoes and much more. Morello's legendary Italian ovens provide the perfect crisp to the pizza, making it really one-of-a-kind. The location is delightfully appealing and appropriately represents the restaurant's mood.

CIPRIANI

Located in the heart of Monaco, at the foot of the magnificent Palais Mirabeau, its atmosphere transports visitors as if aboard a luxury yacht, emphasized by the restaurant's blue and white nautical accents. The menu includes classic meals, and the restaurant provides a warm welcome with attention to every detail. The private bar and its magnificent sea-view patio are absolutely glamorous and stylish, ideal for enjoying summer nights.

TWIGA

Twiga Monte-Carlo, located in the ancient Forum Grimaldi, is the epitome of luxury. A blend of perfection that reaches its pinnacle in the ultra-chic restaurant, bar, and nightlife, drawing not only Monegasque but also worldwide clients.

Overall, truly genuine luxury experiences, and only by experiencing them in person people can completely understand the greatness felt every time they visit Monte Carlo: a delectable breakfast at Cova, a fantastic pizza at Crazy Pizza, a gourmet meal at Cipriani, or an exclusive evening at Twiga.. do it soon!

Billionaire Life News - Pasticceria Cova Opens Its Second Venue in the Principality of Monaco

Cova Monte Carlo opens the doors of its second venue, located at Palais de la Plage, the newest chic address in the Principality of Monaco. 37, Avenue Princesse Grace is the new prestigious address Cova Monte Carlo has chosen for its second venue in Monaco, following the success of the first Cova in Boulevard des Moulins.

Part of the Larvotto development in the seafront area, the brand-new Palais de la Plage building is now enhanced by the new Cova Monte Carlo, which features also a sun-kissed terrace of approximately 40 square meters. The new cafè, which will delight locals and tourists alike, combines the iconic features of the historic Pasticceria Cova in Milan with a contemporary design reflected in innovative elements and materials.

‘We are delighted about this second opening in Monaco’ says Flavio Briatore - ‘Since 2016, when we opened the first venue on boulevard des Moulins, Cova Monte Carlo has become a favourite address and a reference point in the Principality. Today, as we announce the launch of an additional venue at Palais de la Plage, we are proud to be representing Italian excellence and hospitality in two key locations in Monaco. I would like to thank the Faccioli Family for their continued support, which has led to a strong partnership and a shared success.’

Cova’s interiors at Palais de la Plage remain the undisputed protagonists: a new pure white lacquered ‘boiserie’, the trademark Cova chandelier as well as the blue velvet leave space for the classic espresso ‘stand-up’ counter and a ‘window comptoir’ for the freshly homemade variety of pastries and delicacies Cova is world-known for. With over 200 years of heritage, Cova is a worldwide recognized institution where tradition meets Italian elegance and style.

‘Following the opening of Cova in Paris in 2021 we are enthusiastic to open our third location in Europe, besides our flagship store in Milan’ comments Paola Faccioli, CEO of Cova - ‘Our long-term partnership with Flavio Briatore started in Monte Carlo back in 2016 will be reinforced by this incredible location which I am sure will continue to offer to the local and cosmopolitan clientele our excellent products combined with an impeccable savoir-faire and service. Cova at La Plage is a time capsule of the most refined Italian tradition right in the heart of the French Riviera’.

Cova Monte Carlo at Palais de la Plage is open from breakfast in the morning to the iconic Aperitivo offering lunch and afternoon tea throughout the day on its sunny terrace.

In main image, from left to right: Eduardo Gadda, Executive Chef Pasticceria Cova Montenapoleone 1817, Paola Faccioli, CEO Pasticceria Cova Montenapoleone 1817, Flavio Briatore, Ferdinando Esposito, Executive Chef Pasticceria Cova Monte-Carlo.

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