Near to the bakery goods counter a delightful aroma of freshly baked buns greets the nose – even though the buns are delivered, and not freshly baked at all. In fuel stations there’s a wonderful smell of freshly made coffee, and in travel agencies exotic fragrances bring the Caribbean within touching distance. Inventive marketing strategists discovered long ago what a useful tool the nose can be! Finally, aromas affect our feelings and emotions, evoke memories and consequently influence our (purchasing) decisions.
Today aromas, or fragrances, are no longer the exclusive domain of perfumes or bodycare products. They are also used in air fresheners, scented candles, cleaning and washing products and even in foods – both in natural and synthetically manufactured form. Invisible to customers’ eyes, all kinds of fragrance stream from scent diffusers or air-conditioning systems in department stores, supermarkets and even garden centres without anyone actively noticing it. And when you’ve finished shopping, you wonder at how much stuff you have in your shopping trolley – stuff you didn't actually want.
Fragrances – not always good for you
However, fragrances also trigger intolerances in a large number of people and the trend is rising. After all, many fragrances are known to induce allergies, migraines and even asthma attacks. The most susceptible are people with weakened immune systems and those who already suffer from contact allergies, such as an allergy to nickel.
Aroma therapy for body and soul
Fragrances help heal. Our grandmothers were well aware of that - if they suffered from insomnia, they slipped a little bag of lavender under their pillow. Vanilla and cinnamon, as foods and fragrance, impart a warming feeling of security. Almond and bergamot are thought to be especially relaxing and soothing. Acacia, jasmine and carnations (cloves) have an aphrodisiac effect, while basil and fennel strengthen the nerves.
Fragrances alter, influence and control our human behaviour, unconsciously so in most instances. This is why aroma experts try to liberate us from nervous disorders, tiredness, depression and anxieties with special fragrances. Currently, American olfactory experts are even trying to suppress what are known as “craving attacks” with the aid of odours – perhaps an additional means of getting our weight under control in the future...
What positive experiences have you had with aromas? I look forward to your comments!
Author: Silvia Bürkle - @HQ Metabolic Balance®
Connect with Silvia
