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Luxury Design Company House of Pilati to Offer One-off Luxury Collectables for the World’s Wealthiest

The House of Pilati, a European and Middle Eastern design company that creates one-off custom luxury goods, has officially launched. Headed up by Patrick Pilati (known as Shawal in the Art World) - a luxury curator with more than 15 years of expertise catering to UHNWIs - House of Pilati will create bespoke items akin to works of art.

The first collection by House of Pilati will include custom luxury cars with modified interiors and exteriors. Future planned collections include fine art and photography, as well as bespoke jewellery.

Each exclusive collection is personally overseen by Pilati. His exceptional creative vision and dedication to producing works of art that will be coveted by the world’s wealthiest ensure the most exacting standards, elegance, and refinement.

Designed for the most discerning individuals, rare materials, exquisite craftsmanship, and European Middle Eastern elegance underpin each of House of Pilati’s coveted collections.

The first collection by the House of Pilati will include 4 bespoke luxury cars, inspired by Middle Eastern heritage.

Meticulously designed, each car is hand-built to House of Pilati’s exact specifications by Ares Design Modena, a coach building team in Italy with the approval of the car's marque.

Cars in the first collection can include a Landrover Defender Cabrio customised in partnership with Hermes, a newly built Nasr S1 Ego Project with a hybrid engine, a 2020 RR Phantom, a 2020 Bentley Mulsanne Targa, and a Gaia with 1970 defender body and 2020 defender technology and engine.

A true work of art, each car will boast some of the world’s finest rare materials, handpicked by House of Pilati to perfectly complement each car, including ostrich leather, mother of pearl colour paint, rosewood and emeralds.

“We are artists, and the buyer buys a work of art, not a car,” Pilati explains. “Each car is a one-off collectable item and is completely unique. At House of Pilati, we understand luxury and what is required to turn high-end goods into one-off precious objects that are sought-after and coveted.”

Pilati adds: “True luxury within the Ultra High Net Worth Segment is something that money can't buy. Each car is completely unique, so only one person will be able to own it. Additionally, each item will be an investment.”

The initial renderings for each car will be auctioned off at a private auction of select buyers. Once purchased, the build will start, with each car expected to take about a year to complete.

True to the company’s ethos of “empowering humanity through education” House of Pilati will donate 60 per cent of each sale to its philanthropic scholarship programme to train the next generation of designers. The programme will provide financial support to students from low-income families who otherwise would not be able to attend design academies.

“There is no personal gain for me,” says Pilati, whose company is born out of passion. “For me, it is about creating works of art and helping others to succeed and become leaders in what they are best at doing.”

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Custom Catamaran GIZMO Built for the 34th America’s Cup in San Francisco Sold in Bidding Frenzy, Reflecting Record-Breaking Yacht Sales

Yachting enthusiasts entered a bidding war in a rare opportunity to purchase a custom catamaran built for the 34th America’s Cup in San Francisco, reflecting today’s fast-moving, record-breaking yachting market. 

M/Y GIZMO is an exquisite 45-metre boat and is just one of six limited-edition designs. Built in 2012 with comfort and adventure in mind, M/Y GIZMO is designed for entertaining, boasting a large aft deck and a light-filled interior salon featuring panoramic 360-degree views of the water and a modern configuration. Exquisitely maintained, catamaran GIZMO was originally purchased by an experienced yachtsman as a tender for his racing yacht.

Catamaran GIZMO was sold above the asking price
 – a rarity in the yacht market - in a unique closing by a Worth Avenue Yachts Seattle yacht broker Diego Gomez. 

Since the start of the pandemicyacht sales have soared as an increasing number of wealthy individuals have sought the safe and private environment that yachts offer.

According to BOAT Pro data, the second half of 2020 was the best on record for brokerage sales since 2009, with the final three months of 2020 seeing more boats sold than any other quarter on record.

Gomez noted that at the start of the pandemic, Seattle yacht sales were driven predominantly by either small day boats or larger powerboats that could accommodate family groups while still allowing them to maintain social distance. However, he notes that catamaran GIZMO found its niche market as life started to return to a new normal and people began to gather once again.

As the pandemic wore on, and things began to open, vaccines arrived, and people started travelling and getting together more, the desire to be together, entertain, and socialize became the preference, and that is where catamaran GIZMO shines,” Gomez explained.

Such was the demand for catamaran GIZMO that Gomez had to handle multiple offers at once, with four offers escalating throughout the negotiation phase, with a further offer coming in at the contract stage. With a combination of both in-house offers and co-op buyers, it was vital that Gomez handled all the offers to the highest ethical standards.

The hardest moment, however, was when the final two buyers both expressed that they had to have the boat,” Gomez stated. “I’ve never had two buyers who were perfect for a boat at the same time, and truthfully only one boat like it to sell them. To finally find the right buyer for such a unique boat that is not designed for the mass market was very rewarding.” 

A SELLER’S MARKET

Such is the demand for luxury yachts that the yachting market is currently in favour of the seller. 

According to luxury yacht brokerages, yachts are going into the contract stage within days of being listed, with some being sold before they are even formally listed. An increasing number of yachts, such as catamaran GIZMO, are now being sold for above the asking price as multiple buyers enter a bidding frenzy.

Gomez noted that in today’s fast-moving luxury yacht market, buyers should consider time, price, and risk when making their final offer to ensure it is the most competitive. Offering higher deposits and considering escalationcauses can all work in the buyer’s favour.

As 2021 continues to break yacht brokerage sales, buyers will need to put in place robust offers to remain competitive and help them secure their ideal yacht. 

ABOUT WORTH AVENUE YACHTS

Worth Avenue Yacht was founded in 2011 by industry leaders Michael Mahan and Brian Tansey. With 30 years of experience in the yachting industry, Michael saw the need for a fresh and innovative approach to luxury yacht sales and charter—in fact, he believed an entirely new yacht brokerage business model was called for. Today, Worth Avenue Yacht’s cohesive, team-based attitude is what sets it head and shoulders above the rest, selling yachts on average nearly three times faster than the competition and with offices across the US and Monaco.

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