genoa

Launch of the “Genoa Superyacht Hub” Project - Amico & Co and Pesto Sea Group Market Genoa as the Ideal Year-Round Home Port for Superyachts

Genoa strengthens its leadership with investments in infrastructures and urban transformation. A project to promote the area internationally, aiming to further boost the economy relating to super and mega yachts.

Already among the main destinations for super and megayachts in the Mediterranean where on average more than 70% of the global superyacht fleet cruises, Genoa has further strengthened its leadership by investing in urban transformation and new infrastructures for hosting and managing large yachts.

For this reason, Amico & Co, leader in Europe and amongst the top three in the world in the superyacht repair and refitting sector, together with Pesto Sea Group, a market leader offering superyacht incoming services, yacht agency services and bunkering, are launching “Genoa Superyacht Hub”.

The project was created with the desire of promoting the excellence of the companies’ combined incoming, assistance, technical and hospitality services, specifically targeting these towards the international superyacht community in a synergic and efficient way, as well as valorising the cultural and environmental characteristics and the quality of life that the Genoese territory, Liguria and Northern Italy in general have to offer.

Genoa Superyacht Hub has as its objective that of reaching, in an effective and targeted way, yacht Owners and Captains, yacht and charter managers, crew members and technical staff, responding to each of their specific requirements through a wide range of services and structures of excellence, each of which sustainable and perfectly integrated with city living. A territory that represents something quite unique in the world, with its combination of renowned tourist destinations, food and wine culture, outdoor sports and recreational activities, mild climate and strong synergy between the numerous companies specialised in all sorts of dedicated yacht services.

This promotional activity revolves around portal www.genoasuperyachthub.com which, as well as presenting the services of the yachting agency, refit shipyard, crew hospitality, bunkering, ship chandlery, provisioning and marina, narrates the experience of living the city and its’ surrounding area and is packed with insider tips and curiosities and constantly updated.

Genoa Superyacht Hub fully represents the synergy between the two companies. Thanks to this collaboration, completely new service packages and initiatives have been created, ever more structured and exclusive, entirely dedicated to sector operators. Particular attention is paid to the assistance given to captains and crew during their stay: from health assistance to financial advisory, for example explaining

how to open current accounts or access funding, sourcing professional training courses and organising dedicated events as well as providing information about what to do in town in order to live the dolce vita.

For technical managers, the project proposes webinars dedicated to refit management, as well as fiscal and customs updates, involving international experts; for charter managers continuous updates are provided on all of the most interesting and novel visitor and cultural experiences to be inserted into their charter itineraries.

All the information the hub produces is always available to the yachting community via dedicated social media channels: on Facebook, Instagram, Youtube and LinkedIn.

The launch of Genoa Superyacht Hub also coincides with the phase of full operativity of the new Waterfront Marina, a centre devoted to hospitality for large yachts, their crews and their Owners, created by Amico & Co by redeveloping part of the Darsena Nautica area at Genoa Port’s Eastern entrance.

A modern and innovative structure, that enhances and completes the selection available for those who want to choose Genoa as a home port for every season, perfectly integrated with Genoa Municipality’s Eastern Waterfront development, designed by the famous architect Renzo Piano. A major urban transformation intervention that will give hospitality to spaces and solutions designed to aggregate expertise and craftsmen from the yachting sector and the “blue economy”.

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