SAFIRO's Founder Yulia Shirokova and her guest Michelle Gay wowed the cameras on the second day of Royal Ascot. Yulia's outfit comprising her signature Safiro two-piece Azore Citrine skirt and a golden Jade Pearl top was hailed by one journalist as a Masterclass in Monochrome Magic.

"I have always loved the atmosphere of Royal Ascot, and it was such an honour to share the same pages as The Duchess of Wessex and Lauren Silverman. We were thrilled at the reaction to our outfits, and it was great seeing so much glamour on such a glorious day," said Yulia.

Michelle in Safiro by the flower wall.jpg

Not to be outdone, Yulia's guest, Michelle Gay, also won praise and lens time from reporters for her SAFIRO Crystal Flower dress.

In addition to making the dailies, including spreads in the Daily Express, the Daily Mail, Metro and Forbes, Yulia and Michelle were spotted by Ascot TV and featured in the final round-up of the day. Michelle gave an interview about her outfit and the day itself.

Michelle gave an interview about her outfit and the day itself.

Yulia and Michelle complimented their SAFIRO outfits with hats by Milliner-to-the-stars Victoria Grant and jewellery from Albemarle and Aloria collections from the legendary House of Garrard, which was established in 1722. Perhaps the unique marriage of contemporary styling with traditional craftsmanship helped create their striking and elegant summer looks which turned heads and lenses alike.

Three quintessentially British brands were featured during a heritage and modern car rally and Concours d'Elegance in Monaco on 25th October, hosted by Nicole de Chambrun and Mr Jean Henri Tamenne. The event saw luxury sustainable London-based fashion label SAFIRO feature amongst the rally which included 11 prestige classic cars, including the British handcrafted David Brown Speedback GT and accompanied by exquisite music on a Stradivarius violin by Andrew Bernardi from England.

The rally started from the Place du Casino in Monaco in the morning, passing through the picturesque French Alps to the historic factory of Florian Chocolate at Pont sur Loup, where breakfast was served against the breathtaking mountain view, and finishing at the Marquise de Chambrun's estate which featured a car and participant competition of elegance, followed by lunch to celebrate the occasion.

The exquisite outfits from SAFIRO - a new sustainable luxury womenswear brand with a timelessly elegant aesthetic, founded by Yulia Shirokova in London in 2020, embellished the event. Whilst the launch of SAFIRO planned for spring was negatively impacted by COVID, Yulia is using her communication and marketing expertise to market the brand internationally through small exclusive events. Further similar events are being planned in the UK in spring next year.

The London couture Milliner Edwina Ibbotson created bespoke headpieces to match SAFIRO outfits.

The Marquise de Chambrun trophy winner was Salmson Grand Sport model from July 1924 skiff Henri Labourdette body followed by the Zepter trophy awarded to a Rolls-Royce Silver cloud from 1956, a car which previously belonged to Marcel Boussac. A special trophy for a modern classic car was presented by the Florian Chocolate and awarded to the Speedback GT - the fabulous realisation by British coachbuilder, David Brown Automotive, of a design inspired from icons of the Sixties and taking over 8,000 hours to meticulously hand-build by artisans and skilled technicians in Silverstone, Great Britain.

The Marquise Nicole de Chambrun strongly believes in preserving the automotive and cultural heritage and offered an opportunity for all guests to reconnect with the tradition of prestige and elegance on the French Riviera and it was fantastic to see innovative, luxury brands come together to offer an experience of heritage, beauty and craftsmanship.

The event was made COVID-secure for all participants by Zepter who deployed their device THERAPY AIR ION. Mr. Frederic Fuchs, the owner of the Florian Chocolate house, offered a delicate chocolate tasting for all guests. Also, noteworthy, is the support of the Lamborghini family who offered a collector's box set to the first prize, won by Steve Bernaud Heyd happy owner of the Salmson 1924.

The anti-plastic activist from Japan - Green Samourai - also attended as a special guest.

Article featured by Club Vivanova Platinum Partner SAFIRO