Beer is one of the most internationally loved drinks that helps everyone have a good time. If you have been out partying recently in Monaco, chances are, you have tried Monte-Carlo Beer. It is an exquisite local take on an otherwise multi-national business. We spend some time with childhood Monegasque friends William Scheffer and Anthony Orengo and get to know the men behind the brand!
How was the Monte Carlo Beer concept borne?
Monte Carlo Beer has been thought by childhood friends William & Anthony. This entrepreneur duo from Monaco, found their inspiration at a very tender age from traveling the world and experiencing different sceneries. F&B enthusiasts, they first joined forces in 2018 in Singapore where they opened the first Monaco Bar in Asia (Called Monte Carlo Boys). They quickly realised the potential of the name “Monaco” and, as beer lovers and proud Monegasques, they decided to create a craft beer from Monaco: Monte Carlo Beer.
Why did you feel that there was a need for a MC Beer company?
The beer industry has welcomed, over the past decade, hundreds of new craft beers. People are getting more and more cautious about what they drink and are willing to spend more to consume better. Professionals are also more and more eager to diversify their menu by proposing higher quality beers to their patrons.
We made two simple constatations;
it seemed that people are getting slightly tired of the big players and their industrial beers. The craft beer industry has taken an important place which proves that consumers are rather keen on trying new things.
They are plenty of great quality / premium craft beers but the packaging is rather similar for most of them (Brown bottle with a common label).
Based on these constatations, we decided to create not only a craft beer with high quality ingredients, but also a unique and sexy packaging which would catch the eye of the consumer.
And that’s how Monte Carlo beer was born!
Where is the company and the brewery located?
The company is based in Monaco. The brewery is in Saint-Raphael in France (83)
And where can we try Monte Carlo Beer?
Monaco
SBM Resorts (Hotel de Paris, Hermitage, Monte Carlo Beach)
The Yacht Club of Monaco
Le Meridien
Gaia
Before
Jack Monaco / Bella Vita / Amore Mio
French Riviera
Chateau Eza
Terrasses D’Eze
La Mome Group
La Reserve de Beaulieu
La Reserve de Ramatuelle
Font Mourier
Instagram
Interview and article by Aakash Damani
International University of Monaco
