The Principality's Luxurious Neighbour Villa Monaco Presents an Exclusive Open House Invitation with Club Vivanova on Tuesday 22nd February 2022

Club Vivanova exclusively invites all of our members and partners to an international wine cocktail and unique tour of Villa Monaco - the Principality's luxurious neighbour. Tours will take approximately 30 minutes, RSVP online and join us for this exceptional experience.

VILLA MONACO . EXCLUSIVE OPEN HOUSE
Tuesday 22nd February 2022 . 11am to 6pm
VIP Grand Tour . International Wine Cocktail
RSVP Online

Villa Monaco is built on a rare property of 4,000 sqm. overlooking the Mediterranean Sea. A former olive plantation became the home of the luxurious resort, placed in a context of peace and protection and monitored by a sophisticated alarm system.

Villa Monaco has a mainhouse and a separate guesthouse, with a total of 7 ensuite bedrooms, all specious and exceptionally elegant, facing a spectacular sea view, all air-conditioned and with their own balcony. Read more online

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We now offer Individual, Corporate and Platinum Membership starting at €120 per year including complimentary wines delivered to your door. Our Corporate Partner platform offers excellent local and international promotional opportunities with event partnerships for brand-growth and business networking - plus free inclusion into our digital magazine and partner platform.

Le Marquis St Tropez Offers The Blue Monkey for Rental - Located in the Heart of St Tropez

The Blue Monkey. An elegant apartment with dining terrace, overlooking the Marina and bay, situated in one of the most convenient parts of the St Tropez peninsula.

This is a luminous recently refurbished apartment with spectacular views of the marina, and through to the bay of St Tropez, with easy access to St Tropez, to Pampelonne Beach, and to the villages of Ramatuelle, Gassin and Grimaud.

Situated on the first floor with lift access, the entrance opens onto an open plan living room with doors to the terrace, a covered dining terrace with olive tree. Fully equipped open plan kitchen with breakfast bar: oven, micro wave, dishwasher and DeLonghi capuccino and espresso machine. Separate WC. Shower with double basin, and clothes washing machine. Double bedroom with small terrace. With its proximity to the water, and with terraces at both sides the apartment stays cool even on the hottest days.

Also possible to reach St Tropez by Bateau Verts to save parking problems on market days: 20 minutes across the bay, every half an hour in the summer. The apartments in the marina are protected by 24 hour security service, and have access to tennis courts, swimming pool and beach, all at walking distance from the apartment. Restaurants, shops and supermarket are all a few minutes walk, as well as a Covid test centre.

Original paintings from local artist, Annick Mckenzie, “Les Tois de St Tropez” by Dominique dall’Agnoll ” and limited edition Louis Icart prints and Cannes Film Festival posters adorn the walls. The “Amsterdam” leather chair in the living room is the same chair design that was featured in James Bond’s London  apartment in the film “Spectre”, and comes from the same designer.

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Our Latest Corporate Partner Rental St Tropez Offers an Established and Reputable Property Management Service for Rental Clients and Second Homeowners

RENTAL ST TROPEZ

“For over 10 years now we have been working on Villa Rentals & Property Management in the Golfe de St Tropez.  We are based at Port Grimaud and have extensive knowledge of this region enabling us to ensure our guests make the most of this wonderful area during their stay.

We have a large variety of Villas from high end luxury Villas to mid-range family holiday homes, giving our clients plenty to choose from and as we know each property individually, we can be confident we can give them a wonderful holiday experience.

At Rental St Tropez we work closely with property owners, management teams and pride ourselves in advising and assisting them in every aspect of the rental process. We can also offer management services for rental clients and second homeowners.

Over the years our business has evolved, and we have established a good client and partner base.  We have also developed a concierge service where we are happy to organise limo/helicopter transfers, security & catering services plus any other requirements our guests may have.  We can tailor make your St Tropez holiday to fit you.”

Contact: +33 678 850 802

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St Tropez House and Cap Villas Feature - How COVID-19 Changed Affluent Travel in the South of France & Beyond

High-net-worth and ultra-high-net-worth travellers have been more willing to make plans despite Coronavirus restrictions, showing a heightened resilience thanks to their affluence and heightened experience of travelling. Insight from global travel network Virtuoso shows that wealthy travellers are more comfortable with booking holidays as normal and simply waiting to see whether they can go.

This perhaps explains why St Tropez holiday rental agency St Tropez House noticed a 28% growth in rentals from 2019 to 2020, despite COVID-19 meaning that travel and holiday rental was out of the question for a significant part of the year.

Let’s compare this to the occupation rate in 4 and 5 star hotels in France, which experienced a 26.1% drop when comparing from October 2019 and October 2020, according to data from specialist firm MKG. This is likely due to the close proximity that people are in while staying in a hotel, when compared to a private villa with plenty of its own land.

How businesses enticed clients
Both St Tropez House and French Riviera holiday let agency Cap Villas report that in order to encourage bookings and allow clients to view accommodation in a safe way, luxury travel businesses all over the world had to rethink their marketing strategies to make them COVID-proof.

This has seen the introduction of 360° videos to better display features and entice clients, social media Ask Me Anything sessions replacing client lunches, and digital tours replacing physical ones, to name just a few changes.

Length of stay
The average length of stay at St Tropez House’s rental properties has grown compared to last year. In 2019, the average stay was two weeks, while in 2020 the average stay was 3.5 weeks, likely indicating people wanting to make the most of their holiday in a time when many of us didn't know when our next chance to escape would be. St Tropez House also noticed something it had never experienced before: certain clients who had already booked extending their stay, on average by 25% compared to the original length of their stay.

This correlates with information from Virtuoso, which says that HNW holidayers have been booking short stays for working vacations with their families and then extending as restrictions change and they perhaps realise there is no point rushing back, with the extra financial cost being no problem.

Cancellations
The uncertainty of 2020 has led to a change in the contracts of many businesses in the luxury travel industry working with HNW and UHNWIs. Companies such as yacht charter agencies, villa let businesses and hotels have felt pressure to modify their contracts to allow clients to rebook or cancel their holidays as needed in the light of the pandemic.

Both Cap Villas and St Tropez House updated their policies on cancellation, and an investigation by Elite Traveller shows that the vast majority of luxury hotel groups also updated their cancellation rules during the COVID-19 crisis, in order to ensure guests did not lose out financially.

St Tropez House witnessed an increase in cancellations in 2020, rising from one in ten in 2019 to three in ten last year. Out of these, 70% of St Tropez House’s holiday rental clients were moved to 2021 and 30% were simply refunded. The vast majority of cancellations came from the UK, where the situation seemed to be most volatile due to ever-changing restrictions.

Transport
Some 35% of St Tropez House clients came by private jet during COVID times - a significant increase from 15% in 2019, driven by the wish to travel safely and avoid being in the same space as other travellers

This aligns with data from private jet firms such as VistaJet, which charters private jets through a membership program and reported that July 2020 saw a 320% increase in new memberships compared to July 2019. Fractional jet ownership business NetJets also reported that between January and October 2020 they saw three times as many new customers as the same period in 2019.

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Nationality of HNW travellers
St Tropez House noticed that no clients from the USA, Russia, Middle East, South America - nationalities who do typically book its holiday lets in the South of France - booked to stay in 2020.

Instead, St Tropez House saw an influx of more local clients, likely because it was easier to make the journey due to proximity and travel corridors. For example, the number of clients coming from nearby Monaco rose by 250%, while there was an 80% rise in those coming from Switzerland.

This correlates with a wider uptick in staycations in the luxury market, with many feeling their way back into travelling through more local holidays (according to Hong Kong Tatler).

New priorities
When looking for villas, both Cap Villas and St Tropez House clients in 2020 prioritised privacy and a larger land. Many were essentially looking for a ‘quarantine villa’ - somewhere they could hunker down with their bubble and enjoy a bigger space and change of scene. As such, Cap Villas and St Tropez House spotted new trends in demands for online shopping and private chefs, avoiding the need for clients to ever leave their holiday property.

Rumble Romagnoli, president of luxury digital agency Relevance, which specialises in targeting UHNW clients, confirms that demands for these convenient enjoy-at-home services is something he has seen across multiple clients in the travel and hospitality industry. This can be compared to previous years, where priorities from St Tropez House and Cap Villas guests have included a close proximity to the town centre, restaurants and boutiques.

Cosette Cutrara, Client Relations Manager at Cap Villas, says:
“In the midst of COVID 19 we have witnessed some unprecedented shifts in villa rentals along the French Riviera. Not only has our client demographic changed dramatically to be mostly European but also their criteria has changed, for example fully staffed villas have become more sought after than ever before.”

Emilia Jedamska, Booking Manager at St Tropez House, says:
“My high-net worth clients are moving further and further away from hotels and requesting villas for longer periods of time and with more spacious land, creating their own private oasis separated from the outside world.”

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Photography ©Tom Claeren

New Platinum Partner Villa Monaco is Monte Carlo's Luxurious Neighbour Offering an Exquisite and Secluded Travel Experience

Our new Club Vivanova Platinum Partner Villa Monaco is a high class villa, located next door to Monaco, which offers leisure and business visitors an entirely unique experience. The villa is a harmonious blend of luxury, tranquillity and seclusion and is located only a 3 minute drive from the vibrant & dynamic life of Monte Carlo.

Villa Monaco is built on a rare property of 4,000 sqm overlooking the Mediterraneansea. A former olive plantation became the home of the luxurious resort Villa Monaco.  Villa Monaco is placed in a context of peace and protection – monitored by a sophisticated alarmsystem. Villa Monaco has a mainhouse and a separate guesthouse, which allows you to have your family and friends or business partners next door – at the same time ensuring your privacy.

Together with Club Vivanova, Villa Monaco will be launching a series of exclusive and exquisite culinary events. Dates to be announced. See more about Villa Monaco at their partner feature.

Villa Monaco is a Club Vivanova Platinum Partner
View our Villa Monaco Feature