French riviera

Le Marquis St Tropez Offers The Blue Monkey for Rental - Located in the Heart of St Tropez

The Blue Monkey. An elegant apartment with dining terrace, overlooking the Marina and bay, situated in one of the most convenient parts of the St Tropez peninsula.

This is a luminous recently refurbished apartment with spectacular views of the marina, and through to the bay of St Tropez, with easy access to St Tropez, to Pampelonne Beach, and to the villages of Ramatuelle, Gassin and Grimaud.

Situated on the first floor with lift access, the entrance opens onto an open plan living room with doors to the terrace, a covered dining terrace with olive tree. Fully equipped open plan kitchen with breakfast bar: oven, micro wave, dishwasher and DeLonghi capuccino and espresso machine. Separate WC. Shower with double basin, and clothes washing machine. Double bedroom with small terrace. With its proximity to the water, and with terraces at both sides the apartment stays cool even on the hottest days.

Also possible to reach St Tropez by Bateau Verts to save parking problems on market days: 20 minutes across the bay, every half an hour in the summer. The apartments in the marina are protected by 24 hour security service, and have access to tennis courts, swimming pool and beach, all at walking distance from the apartment. Restaurants, shops and supermarket are all a few minutes walk, as well as a Covid test centre.

Original paintings from local artist, Annick Mckenzie, “Les Tois de St Tropez” by Dominique dall’Agnoll ” and limited edition Louis Icart prints and Cannes Film Festival posters adorn the walls. The “Amsterdam” leather chair in the living room is the same chair design that was featured in James Bond’s London  apartment in the film “Spectre”, and comes from the same designer.

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Investment Tips with Corporate Partner Blevins Frank - Why Chasing Star Performers Won’t Guarantee Investment Success

While it may be tempting to choose investments based on past performance, this tactic rarely works in the long term. So how can you put your best foot forward as an investor?

Reading about investing, you will usually find the disclaimer ‘past performance is no indicator of future performance’. While this may seem like a standard get-out clause inserted by lawyers, it serves as an important reminder that nothing is certain in the world of investment.

There is a reason we aren’t all making millions on the stock markets! Financial markets are complicated and unpredictable, with no formula you can follow to ensure you will strike big, or even get out more than you put in. It is important for private investors to carefully manage risk, as investment success often comes down to the sheer luck of being in the right place at the right time.

Given this element of chance, it is important not to get swayed by the latest trend and chase good performance. History repeatedly shows that the best performer one year could be amongst the worst the following year. 

Asset class performance

There have been many examples of ‘star’ assets that have soared before dramatically crashing back to earth. The dot.com bubble famously saw US technology stocks in the Nasdaq Index rise five-fold in the late 1990s before falling 77% in 2002, wiping out billions of dollars. Just recently we have witnessed the less dramatic, but nonetheless volatile, fortunes of bitcoin and other cryptocurrencies change rapidly. 

Essentially, there is little long-term benefit in only picking the latest top-performing asset. If you look at which asset type generated the most returns during a year, you would likely see a different star each month. Take 2019 – the year started with North American equities leading the way, only to move over for UK stocks the next month, then European shares before property took the spotlight. May saw Japanese equities ahead, followed by emerging markets, then Asia-Pacific stocksUK bonds in varying forms took over for the next four months, before the year ended with cash in the lead. 

Over the ten-year period from 2010, no two years followed the same pattern, and one asset class rarely spent more than one month at the top. Without a crystal ball or a time machine, you could not have picked the right winners every time.    

Fund manager performance 

The same is true of ‘star’ fund managers. With hundreds of funds available from different managers, it can be difficult to know where to turn. While many of them seem to offer similar investment opportunities, the difference in performance can be significant… but often temporary.

Let’s say you had invested £10,000 in a UK-listed shares fund over the ten-year period starting 1 January 2010. If you happened to be in the best performing fund over that period, you would have made a net profit of 440%. Meanwhile, investing in the lowest performing fund would have brought a much reduced profit of 49%. Similarly, the best-performing property fund over that period would have returned profits of 227% versus 72% from the lowest.

On the face of it, it looks like you should just pick the best performing fund. But again, choosing a previously successful fund manager is no way to guarantee ongoing top performance. Statistics illustrate how the performance of the top 25% of fund managers tends to weaken over time. Of the 56 managers in the top quarter of performers in 2015, for instance, only four remained the next year. 

A sensible investment approach

So how can you improve your chances of investment success? There are some key principles you can follow to help manage risk and reach your financial goals.

Diversification is crucial. Spreading your investments across multiple areas is the optimal strategy for minimising risk. This should include a range of different asset classes (shares, bonds, cash, property) as well as geographical regions and market sectors. Diversifying in this way gives your portfolio the chance to produce positive returns over time without being vulnerable to any single area or stock under-performing. You can diversify further using a dynamic ‘multi-manager’ approach, which reduces reliance on any one manager making the right decisions in all market conditions.

It is also important to think long term and have patience when investing. As we have seen, chasing good, quick returns rarely succeeds in the long run. Likewise, exiting a market when it dips would lock in your losses and make you miss any rebounds when markets recover. Research shows that ‘time in’ the market – staying fully invested – is a more successful strategy for investors than trying to ‘time’ the market.

Ultimately, of course, you need to make sure your portfolio is matched to your personal situation, income requirements, goals and timeline, alongside your appetite for risk. This is best assessed objectively by an experienced professional who can then build a diversified portfolio with the right balance of risk/return for your peace of mind. 

For the best results, talk to a locally based adviser with cross-border experience who can bring all the principles together while ensuring your arrangements are structured as tax-efficiently as possible for your life in France. 

All advice received from Blevins Franks is personalised and provided in writing. This article, however, should not be construed as providing any personalised taxation or investment advice. 

Blevins Franks Group is represented in France by the following companies:  Blevins Franks Wealth Management Limited (BFWML) and Blevins Franks France SASU (BFF). BFWML is authorised and regulated by the Malta Financial Services Authority, registered number C 92917. Authorised to conduct investment services under the Investment Services Act and authorised to carry out insurance intermediary activities under the Insurance Distribution Act. Where advice is provided outside of Malta via the Insurance Distribution Directive or the Markets in Financial Instruments Directive II, the applicable regulatory system differs in some respects from that of Malta. BFWML also provides taxation advice; its tax advisers are fully qualified tax specialists.  Blevins Franks France SASU (BFF), is registered with ORIAS, registered number 07 027 475, and authorised as ‘Conseil en Investissements Financiers’ and ‘Courtiers d’Assurance’ Category B (register can be consulted on www.orias.fr). Member of ANACOFI-CIF. BFF’s registered office: 1 rue Pablo Neruda, 33140 Villenave d’Ornon – RCS BX 498 800 465 APE 6622Z.  Garantie Financière et Assurance de Responsabilité Civile Professionnelle conformes aux articles L 541-3 du Code Monétaire et Financier and L512-6 and 512-7 du Code des Assurances (assureur MMA). Blevins Franks Trustees Limited is authorised and regulated by the Malta Financial Services Authority for the administration of retirement schemes. This promotion has been approved and issued by BFWML.
 

Our New Platinum Partner VallJet Showcases a Business Cocktail Evening at NOBU Monte Carlo this July

Join Valljet on Thursday 15th July 2021 at NOBU Monte Carlo for a 7pm business networking cocktail. The VallJet air fleet flies under the French flag and is composed of over 20 planes of 5 to 50 seats, now present in Lille, Lyon, La Roche-sur-Yon, Marseille and Cannes - we guarantee high reliability, optimal availability and value for money. VallJet - the leading French business aviation company.

VALLJET COCKTAIL NETWORKING
NOBU Monte Carlo
Thursday 15th July 2021 . 7pm

Gin Cocktails & Canapés
€45 per person
BOOK ONLINE

Our new Platinum Partner VallJet hosts a business cocktail at NOBU Fairmont Monte Carlo, hailed as the "sexiest restaurant in the world" with our Scottish Eden Mill Gins. Join us for an evening of four unique cocktails, married with the Japanese fusion cuisine of Nobuyuki "Nobu" Matsuhisa including three canapés of Hot Miso Chips Salmon, Rice Crispy Pork Anticho Unagi Sauce and Shishito Peppers.

VallJet
VallJet is the leading French business aviation company. The VallJet air fleet flies under the French flag and is composed of over 20 planes of 5 to 50 seats, now present in Lille, Lyon, La Roche-sur-Yon, Marseille and Cannes - guaranteeing high reliability, optimal availability and value for money. Read more

Our private bar area is perfect for intimate business networking - this event is limited to 30 tickets. Guests staying for dinner after our cocktail may book for an Omakase Menu Experience at the preferred partner price of €85 per person. Link to book

You don't have to be a club member to join. Everyone is welcome to book and attend our events, which are always well-attended; early reservations are recommended. If necessary, this event will be managed under COVID restrictions, to be announced.

Club Vivanova Partnership
Our partner platform offers excellent local and international promotional opportunities with event partnerships for brand-growth and business networking – plus complimentary features and highlights in our online magazine. Read more

Celebrate Midsummer and Enjoy a Sensational Gourmet Wine Lunch at the Magnificently Located Château de La Chèvre d’Or in Èze-Village

In celebration of the season opening of Restaurant LES REMPARTS, enjoy a sensational gourmet wine lunch at the magnificently located Château de La Chèvre d’Or in Èze-village with stunning views over the Mediterranean and the Côte d'Azur. Guests will be offered a Premier Cru Champagne aperitif with canapés followed by a three course gourmet lunch complemented with our premium New Zealand Sliding Hill wines.


MIDSUMMER GOURMET WINE LUNCH
Château de la Chèvre d’Or
Saturday 19th June 2021 . 12.30pm

€125 per person
BOOK ONLINE

Apéritif & Canapés

Premier Cru Blanc de Blancs
Champagne Charpentier

Gourmet Menu
Burrata . Smoked Avocado Guacamole

Sea Bream
Mashed Potatoes . Vegetables

Lemon Tartlet

New Zealand Wines
Sliding Hill 2020 Sauvignon Blanc
Sliding Hill 2018 Pinot Noir

An institution amongst dining establishments of the French Riviera, the Château de La Chèvre d’Or offers spectacular views of the French Riviera and combines the highest quality ingredients to produce sophisticated, fresh tasting cuisine served in a high-class setting.

You don't have to be a club member to join. Everyone is welcome to book and attend our events, which are always well-attended; early reservations are recommended. If necessary, this event will be managed under COVID restrictions, to be announced.

Club Vivanova Partnership
Our partner platform offers excellent local and international promotional opportunities with event partnerships for brand-growth and business networking – plus complimentary features and highlights in our online magazine. Read more

French Riviera Artist Launches Ethereal Collection - Specially Handcrafted To Enhance Superyacht Interiors - Carol Bruton’s Artwork Mimics The Reflections And Ripples Of Water

Launched in time for the Mediterranean yachting season, Raindrops is a new series of superyacht artworks crafted by Artist and Sculptor Carol Bruton. Based in the South of France, her work highlights her fascination with our most precious of elements, water. 

Specially handcrafted to enhance superyacht interiors, the surface effects of Bruton’s artworks allow the flow of both natural and artificial light, complimenting the interior ambience. Her technique uses cold glass and raw pigments which results in an interplay of colour and an ethereal interpretation that exudes energy and fluidity, mirroring the reflections and ripples that water creates.

Echoing the prestige of Bruton’s work, you’ll find the artist in the spotlight as accolades grow. She was chosen as Saatchi’s revered ‘Artist of the Day’, profiled in the UK editions of Vogue and Tatler, and has exhibited at Art Basel Miami, Beijing Biennale and Accademia Fine Art in Monaco. Her work is found in private collections worldwide, including pieces housed in the Princely Collection of H.S.H Prince Albert II of Monaco, former racing driver David Coulthard, Chairman Susan Feaster from St Moritz U.S. Celebrity Golf Cup and Banque Havilland in Monaco.

L’art de vivre onboard

A keen ocean swimmer, Bruton started painting in a tiny fishing village in Costa del Sol in Spain, drawing on inspiration from her surroundings.  She says her dream clients are “those yacht owners who get goosebumps when they see my work.”  Elements of the earth, sky and ocean interplay into her artwork, an artistic evolution that effortlessly induces organic patterns reminiscent of blue holes in the Caribbean or the reflective qualities of Mediterranean coastlines.  

Her appeal in the superyacht sector is profound, owing to the aesthetic beauty of her artwork that makes visual statements that draw admiration.  She crafted The Superyacht Show’s Richard Earp Award named Ocean's 9, a fluid sculpture made from steel and finished with a transparent coloured coating with a gleaming surface that resembles the morning light shining on the ocean.

Perfectly in line with refinement, superyacht interiors highlight artisanship, beauty and escapism; furniture inlaid with exotic wood, hand-blown glassware, porcelain tableware, soft furnishings and opulent antiques.  Regardless of the size of the superyacht, it is no longer enough to have artwork that’s solely aesthetically pleasing.  Aside from period styles and decorative trends, superyachts can house expansive collections that raise more eyebrows than famous art museums. A bespoke art collection is more than an asset; it showcases the owner’s personality, strengthens the corporate image and piques the attention of guests.

Specialist advice is vital and superyacht owners’ partner with interior designers to curate pieces for their floating galleries – space can be at a premium and there may be limitations in terms of ceiling height or lighting.   Onboard, there’s protection from the main factors that usually deteriorate precious art, such as fluctuations in humidity and temperature variations. Other practical considerations arise such as placement of the artwork, customs regulations, insurance and security.  

Bruton’s work defines a journey into the cosmos – to get all the pain and suffering out from the human level into a cosmic peace.  She says, “I want to leave the human pain behind and portray that with silence and listening. Nicole Stott went to the moon twice and once told me that my work reminds her of what she saw from the space shuttle; the light, the blue, and how fragile her vision of the earth was, how fragile we look. She saw my work and it reminded her of Earth from space. That was a huge compliment.”

There’s a special relationship between Bruton and her creativity; she has a young child with a medical condition and has dedicated her artistic career to donating her profits to research towards this illness.  Each artwork is a personal journey that leads to hope for a cure, therefore when someone acquires a piece of her art it’s a subtle gesture that makes the process so memorable.

The benefit of commissioning bespoke artwork for a yacht is that they can be made, not only to custom sizes, but colours can be chosen to match and enhance the existing decor. 

If you are looking for an artwork that goes far beyond the usual, Carol Bruton’s sculptures that are evocative of water are a fine addition to a collection for yachting aficionados who expect uncompromised quality.

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Carol Bruton
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Imagined and Distilled on the Côte d'Azur - 44°N Gin Partners with Club Vivanova for a Series of Gourmet Cocktail Events

44°N GIN

44°N Gin is imagined and distilled on the Côte d'Azur, inspired by the perfume mastery of Grasse. Based in the fragrance capital of the world, Comte de Grasse distillery launched its first signature spirit in 2018. 44°N is an ultra premium gin that embodies the region with local botanicals such as mimosa, rose centifolia, lemon, verbena and lavender. It's singularity also comes from the unique distillation methods used in its creation, and inspired by the perfume industry. Every sip is a taste of the French Riviera...

Platinum Partner Feature

Comte de Grasse Distillery
4 Traverse Dupont
06130 Grasse

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Navetta 64 - The Absolute Pathfinder - Wins First Category Place in the 16th Edition European Powerboat Awards 2021

After a successful nautical season for the shipyard and its models, Absolute Yachts has achieved another international award. Navetta 64 won the first place in her category during the 16th edition of the European Powerboat Award 2021. This is the third award received by Navetta 64, recently she has won the Best Of Boats 2020 in the category “Best for Travel” and the World Yacht Trophies as “Best Innovation.” On this occasion, the 5 selected categories arranged the nominees depending on their length which is up to 20 meters.

Absolute Yachts is pleased to announce that the Navetta 64 - The Absolute Pathfinder has been awarded during the recent "European Powerboat Award 2021".

The jury opted for the Absolute Navetta 64 because "she embodies the perfect combination of flybridge powerboat and explorer [... and] provides plenty of space both in her interior and on deck. Large window frontages, as well as the innovative execution of the stern cabin with direct access to the swim platform, convey a unique sense of lifestyle on the water." Navetta 64 the Absolute Pathfinder - was awarded by an international jury specialized in the yachting industry, a panel of judges composed by journalists and editors-in-chief of the leading European motorboat-magazines: Båtmagasinet (Norway), BoatMag (Italy), BOOTE (Germany), Motorboot (Netherlands), MoteurBoat (France), Nautica y Yates (Spain), Neptune (France), Marina CH (Switzerland), and Yachtrevue (Austria), representing more than a million readers monthly across Europe and beyond. The qualified jury and the prestige of the competing brands make the European Powerboat Award among the most important awards worldwide.

Among the evaluation criteria, parameters such as workmanship, safety, driving behavior, design, space distribution, and price-performance ratio played a fundamental role during the nomination and voting process.

One of the most appreciated new features was the transom, usually a mere storage space - at least on yachts of this segment. On the contrary, this model has achieved the highest livability, both at day and at night. Moved at the stern, this area has become a large space, unusual on boats of this size. Beach club by day and double cabin by night: an actual extra VIP cabin, right on water.

"We are delighted with this recognition, which helps to confirm and increase the value of Absolute and its models worldwide. We will continue investing in quality and innovation as we are sure that ambition is a necessary ingredient to create a product not only for our customers but for the entire yachting sector", declared Sergio Maggi, Absolute's founder, Vice-President, and Head of the R&D department.

Absolute Spa designs and builds luxury yachts from 47 up to 73 feet in the Navetta, Flybridge and Coupé model ranges. The company has been founded in 2002 and it is based in Podenzano, Piacenza (Italy). Absolute is independent both financially and in management. The different phases of studying, planning, and production are developed internally thanks to the merge of high-level professional competencies in the yachting industry. Absolute is renowned internationally thanks to our network of dealers working hand in hand with the company and are committed to its principles. The shipyard is extended on a 48,000 Sqm surface, using geothermic and solar solutions that can control the environmental impact. In addition, a filtered system purifies the air inside the production site while disposable materials are managed sustainably and properly for the environment. Absolute is the symbol for experience, innovation, and practicality with yachts appreciated all around the world. Today, the company has solidified its place inside the yachting industry worldwide by winning several international awards for the design and architectural characteristics of the boats.

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St Tropez House and Cap Villas Feature - How COVID-19 Changed Affluent Travel in the South of France & Beyond

High-net-worth and ultra-high-net-worth travellers have been more willing to make plans despite Coronavirus restrictions, showing a heightened resilience thanks to their affluence and heightened experience of travelling. Insight from global travel network Virtuoso shows that wealthy travellers are more comfortable with booking holidays as normal and simply waiting to see whether they can go.

This perhaps explains why St Tropez holiday rental agency St Tropez House noticed a 28% growth in rentals from 2019 to 2020, despite COVID-19 meaning that travel and holiday rental was out of the question for a significant part of the year.

Let’s compare this to the occupation rate in 4 and 5 star hotels in France, which experienced a 26.1% drop when comparing from October 2019 and October 2020, according to data from specialist firm MKG. This is likely due to the close proximity that people are in while staying in a hotel, when compared to a private villa with plenty of its own land.

How businesses enticed clients
Both St Tropez House and French Riviera holiday let agency Cap Villas report that in order to encourage bookings and allow clients to view accommodation in a safe way, luxury travel businesses all over the world had to rethink their marketing strategies to make them COVID-proof.

This has seen the introduction of 360° videos to better display features and entice clients, social media Ask Me Anything sessions replacing client lunches, and digital tours replacing physical ones, to name just a few changes.

Length of stay
The average length of stay at St Tropez House’s rental properties has grown compared to last year. In 2019, the average stay was two weeks, while in 2020 the average stay was 3.5 weeks, likely indicating people wanting to make the most of their holiday in a time when many of us didn't know when our next chance to escape would be. St Tropez House also noticed something it had never experienced before: certain clients who had already booked extending their stay, on average by 25% compared to the original length of their stay.

This correlates with information from Virtuoso, which says that HNW holidayers have been booking short stays for working vacations with their families and then extending as restrictions change and they perhaps realise there is no point rushing back, with the extra financial cost being no problem.

Cancellations
The uncertainty of 2020 has led to a change in the contracts of many businesses in the luxury travel industry working with HNW and UHNWIs. Companies such as yacht charter agencies, villa let businesses and hotels have felt pressure to modify their contracts to allow clients to rebook or cancel their holidays as needed in the light of the pandemic.

Both Cap Villas and St Tropez House updated their policies on cancellation, and an investigation by Elite Traveller shows that the vast majority of luxury hotel groups also updated their cancellation rules during the COVID-19 crisis, in order to ensure guests did not lose out financially.

St Tropez House witnessed an increase in cancellations in 2020, rising from one in ten in 2019 to three in ten last year. Out of these, 70% of St Tropez House’s holiday rental clients were moved to 2021 and 30% were simply refunded. The vast majority of cancellations came from the UK, where the situation seemed to be most volatile due to ever-changing restrictions.

Transport
Some 35% of St Tropez House clients came by private jet during COVID times - a significant increase from 15% in 2019, driven by the wish to travel safely and avoid being in the same space as other travellers

This aligns with data from private jet firms such as VistaJet, which charters private jets through a membership program and reported that July 2020 saw a 320% increase in new memberships compared to July 2019. Fractional jet ownership business NetJets also reported that between January and October 2020 they saw three times as many new customers as the same period in 2019.

Nationality of HNW travellers
St Tropez House noticed that no clients from the USA, Russia, Middle East, South America - nationalities who do typically book its holiday lets in the South of France - booked to stay in 2020.

Instead, St Tropez House saw an influx of more local clients, likely because it was easier to make the journey due to proximity and travel corridors. For example, the number of clients coming from nearby Monaco rose by 250%, while there was an 80% rise in those coming from Switzerland.

This correlates with a wider uptick in staycations in the luxury market, with many feeling their way back into travelling through more local holidays (according to Hong Kong Tatler).

New priorities

When looking for villas, both Cap Villas and St Tropez House clients in 2020 prioritised privacy and a larger land. Many were essentially looking for a ‘quarantine villa’ - somewhere they could hunker down with their bubble and enjoy a bigger space and change of scene. As such, Cap Villas and St Tropez House spotted new trends in demands for online shopping and private chefs, avoiding the need for clients to ever leave their holiday property.

Rumble Romagnoli, president of luxury digital agency Relevance, which specialises in targeting UHNW clients, confirms that demands for these convenient enjoy-at-home services is something he has seen across multiple clients in the travel and hospitality industry. This can be compared to previous years, where priorities from St Tropez House and Cap Villas guests have included a close proximity to the town centre, restaurants and boutiques.

Cosette Cutrara, Client Relations Manager at Cap Villas, says:
“In the midst of COVID 19 we have witnessed some unprecedented shifts in villa rentals along the French Riviera. Not only has our client demographic changed dramatically to be mostly European but also their criteria has changed, for example fully staffed villas have become more sought after than ever before.”

Emilia Jedamska, Booking Manager at St Tropez House, says:
“My high-net worth clients are moving further and further away from hotels and requesting villas for longer periods of time and with more spacious land, creating their own private oasis separated from the outside world.”

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Photography ©Tom Claeren